What is Search Visibility for Top Stories (News Box)

Search Visibility: A Deeper Dive

NewzDash main metric to determine top ranking news sites in Top Stories is Search Visibility.

Search Visibility is a crucial SEO metric that represents the estimated percentage of clicks (traffic) a website receives from its rankings for a particular keyword or set of keywords. It is a measure of how visible your website is in search engine results pages (SERPs) for specific queries.

Key Points about Search Visibility:

• Visibility Beyond Rankings: While ranking positions are important, search visibility goes beyond just where you rank. It considers the click-through rate (CTR) associated with each ranking position.
• Click Potential: A higher search visibility means your website is more likely to be clicked on by users searching for specific keywords. This is because higher rankings typically result in more clicks.
• Keyword-Level and Overall Visibility: Search visibility can be calculated for individual keywords to see how well you're performing for each one. It can also be aggregated across multiple keywords to give you an overall picture of your website's visibility in search engines.
• SEO Performance Indicator: Search visibility is a valuable metric for tracking the effectiveness of your SEO efforts. An increase in search visibility over time usually indicates that your SEO strategies are working.

How Search Visibility is Calculated:

There isn't a single, universally agreed-upon formula for calculating search visibility. However, it generally involves these factors:

• Ranking Position: The higher you rank for a keyword, the more visible you are and the more likely you are to get clicks.
• Click-Through Rate (CTR): The CTR for each ranking position is estimated based on historical data and user behavior. Higher rankings usually have higher CTRs.
• Search Volume: The number of searches for a particular keyword. A keyword with high search volume can contribute more to your overall search visibility if you rank well for it.

How NewzDash Calculates Search Visibility:

NewzDash's calculation of Search Visibility for SERP features like Top Stories involves several factors:

• Ranking Position: The higher you rank for a keyword, the more visible you are and the higher your potential for clicks.
• Estimated CTR: The CTR for each ranking position is estimated based on historical data and user behavior. Higher rankings typically yield higher CTRs.
• Ranking Duration: We measure rankings every 15 minutes to accurately capture the length of time a website appears in the Top Stories carousel.
• Number of Ranked URLs: The more URLs from a domain that rank for relevant keywords, the higher the total visibility.

Note: Search volume is not included in our calculations due to the difficulty of estimating it for all new and trending search terms.