One of the most frustrating realities for niche, local, and topic-focused publishers is this:
You break the story. You provide the most in-depth coverage. But when people Google it, you’re nowhere to be found.
As we step into 2025, the landscape of News SEO continues to evolve rapidly, driven by emerging technologies, shifting audience behaviors, and ongoing changes in Google's algorithms. Staying ahead of these trends is more critical than ever for news publishers striving to remain visible, relevant, and competitive in an increasingly crowded digital space.
As the digital ecosystem evolves, search engine optimization (SEO) remains a critical tool for news publishers striving to maintain visibility, relevance, and audience engagement. To uncover the strategies, priorities, and challenges shaping News SEO in 2025, we conducted an extensive survey with 100 news publishers and SEO professionals from diverse roles, geographies, and experience levels.
Unlocking Google Discover: A Comprehensive Guide for Publishers and Content Creators
Google Discover, a powerful content recommendation engine, has become an essential source of traffic for websites of all kinds. Unlike traditional search, where users actively seek information, Discover proactively provides users with content tailored to their interests. This personalized approach has made Discover a valuable tool for publishers and SEOs looking to reach a wider audience and drive engagement.
Amazon Prime Day is one of the most critical digital commerce events of the year, attracting millions of shoppers looking for the best deals and discounts. While traditionally an e-commerce-driven event, it has become a prime opportunity for news publishers to attract high volumes of traffic, build audience engagement, and drive significant revenue through affiliate partnerships.
Find below the complete analysis of the first 2 presidential debates that took place in June and September of 2024. We have tracked hundreds of keywords collected automatically from all new and emerging trends every 15 minutes in the US. This analysis covers pre-debate day, debate day and post-debate day.
Crafting compelling headlines is crucial for driving traffic and engagement to your news stories. Every article needs multiple optimized headlines for different contexts. Follow these SEO pro tips to hook readers and rank higher in search. For every published news article, SEO and Editorial teams must optimize the main Headline and Meta Title (some call it the SEO title). In addition to these tweo common headlines, we will discuss 5 different types if headlines each article should have in the CMS and should be optimized for maximum traffic and engagement.
