As the digital ecosystem evolves, search engine optimization (SEO) remains a critical tool for news publishers striving to maintain visibility, relevance, and audience engagement. To uncover the strategies, priorities, and challenges shaping News SEO in 2025, we conducted an extensive survey with 100 news publishers and SEO professionals from diverse roles, geographies, and experience levels.
Unlocking Google Discover: A Comprehensive Guide for Publishers and Content Creators
Google Discover, a powerful content recommendation engine, has become an essential source of traffic for websites of all kinds. Unlike traditional search, where users actively seek information, Discover proactively provides users with content tailored to their interests. This personalized approach has made Discover a valuable tool for publishers and SEOs looking to reach a wider audience and drive engagement.
Amazon Prime Day is one of the most critical digital commerce events of the year, attracting millions of shoppers looking for the best deals and discounts. While traditionally an e-commerce-driven event, it has become a prime opportunity for news publishers to attract high volumes of traffic, build audience engagement, and drive significant revenue through affiliate partnerships.
Find below the complete analysis of the first 2 presidential debates that took place in June and September of 2024. We have tracked hundreds of keywords collected automatically from all new and emerging trends every 15 minutes in the US. This analysis covers pre-debate day, debate day and post-debate day.
Crafting compelling headlines is crucial for driving traffic and engagement to your news stories. Every article needs multiple optimized headlines for different contexts. Follow these SEO pro tips to hook readers and rank higher in search. For every published news article, SEO and Editorial teams must optimize the main Headline and Meta Title (some call it the SEO title). In addition to these tweo common headlines, we will discuss 5 different types if headlines each article should have in the CMS and should be optimized for maximum traffic and engagement.
Google Search Top Stories section is a critical battleground for visibility and influence of News Sites.
In the fast-paced world of digital content, staying relevant is crucial for maintaining and growing your audience, especially for news publishers. One powerful strategy to achieve this is by refreshing evergreen content. With the fast-paced nature of news cycles, content can quickly become outdated, leading to a significant drop in search traffic. However, evergreen content offers a solution to this problem, providing sustained traffic and relevance long after its initial publication.
Plus: Hidden Gems update boosts forums - time to rethink your content strategy?
