Democratic National Convention 2024 SEO Tracker - Day by Day

The Battle for Top Stories

Google Search Top Stories section is a critical battleground for visibility and influence of News Sites. 

As the Democratic National Committee (DNC) gears up for the 2024 USA Presidential Election, the stakes are higher than ever for news publishers aiming to dominate the digital landscape. In an era where online search engines, particularly Google, are primary sources of information for millions of voters, securing top rankings in Google's Search Engine Results Pages (SERPs) is crucial. The Top Stories section, in particular, is a prime real estate for news outlets looking to maximize their visibility and influence public opinion during this critical election period.

Achieving a prominent position in Google's Top Stories is not just about luck; it requires a strategic and data-driven approach to SEO. News publishers must constantly monitor and adapt to real-time shifts in search trends, ensuring that their content remains relevant and authoritative. By tracking high-volume keywords and emerging topics, especially those related to all DNC high search volume and trending keywords, publishers can optimize their content to meet the evolving interests of the electorate. This proactive approach not only boosts rankings but also establishes the publisher as a trusted source of timely and accurate information.

The importance of rankings in Google's Top Stories cannot be overstated for news publishers covering the DNC. These coveted positions offer unparalleled exposure, often appearing above traditional organic search results and featuring eye-catching images that capture users' attention. For political coverage, where timeliness and relevance are paramount, appearing in Top Stories can mean the difference between shaping the conversation and being left out of it entirely. Publishers who consistently rank well in this section during key political events like the DNC can expect significant boosts in readership, engagement, and credibility.

In a fast-paced news environment, responding quickly to breaking news and emerging trends is vital. It's not just about driving traffic; it's about shaping the narrative and playing a pivotal role in the democratic process. With the right tools and insights, publishers can secure their place in the spotlight and ensure their coverage resonates with a wide and engaged audience.

Understanding Search Visibility

Before diving into the DNC 2024 insights and analysis, it's important to understand "Search Visibility," our key metric for determining top-ranking news sites in "Top Stories" and other SERP features (like Organic Results, Videos, etc.).

Search Visibility is a crucial SEO metric representing the estimated percentage of clicks a website receives from its rankings for a particular keyword or set of keywords over a specific period. It measures how visible a website is in search engine results pages (SERPs) for specific queries.

Scroll all the way down to see how NewzDash calculates Search Visibility in Google Search Toip Stories.

TLDR; Top SEO Insights from the 2024 Democratic National Convention

1. Peak Interest Driven by Key Figures:
   • T​​​he highest search interest occurred on August 21, the third day of the convention, largely driven by major speeches and high-profile appearances, particularly those of Barack Obama and Michelle Obama. This highlights the significant influence of prominent figures in driving public attention.
2. Sustained Core Interest: Throughout the event, terms like "DNC" and "DNC 2024" consistently ranked at the top of search queries. ​
   • ​This indicates the importance of optimizing for these core terms throughout the event's duration.
3. Real-Time Content Adaptation: The day-by-day analysis reveals the critical importance of agility in content strategy:
   • Search trends shifted rapidly, from logistical queries pre-event to specific personalities and speeches during the convention.
   • Publishers who quickly adapted to emerging trends (e.g., major speeches, unexpected moments) likely captured more search traffic.
   • Real-time monitoring and content creation capabilities are crucial for maximizing visibility during live events.
4. YouTube Video Strategy for Live Events: With a 3% visibility share in Google Top Stories for both streamed, live, and past-day videos, the importance of video content is clear:
   • There's significant user intent to watch event videos, both live and recorded.
   • News publishers should consider a robust YouTube strategy, including live streaming and quick turnaround of key moments.
   • Optimizing video titles, descriptions, and tags for trending search terms can boost visibility in both YouTube and Google search results.
5. Balance of National, Local, and International Coverage: While major news publishers dominated Google Top Stories, there was still good visibility for local and international news outlets:
   • This suggests an opportunity for diverse perspectives in search results.
   • Local publishers in the host city (Chicago) had a unique angle to leverage.
   • International outlets can potentially capture interest by offering global perspectives on the event.
6. Leveraging Key Figures (People Entities) for SEO
   • Searches for prominent figures like the Obamas and Clintons drove significant traffic:
   • Creating dedicated pages or content hubs for key speakers can capture search interest.
   • Optimizing for long-tail keywords combining speaker names with event-related terms (e.g., "Michelle Obama DNC speech") can be effective.
7. Capitalizing on Event Procedures
   • Searches for terms like "DNC Roll Call" indicate interest in the convention's formal procedures:
   • Creating explanatory content about convention processes can capture this niche interest.
   • Such content can be optimized for both informational and navigational search intents.
8. Entertainment and Cultural Aspects
   • The emergence of searches for performers like Beyoncé and Pink towards the end of the convention highlights an often-overlooked SEO opportunity:
   • Creating content that bridges politics and entertainment can capture a broader audience.
   • Optimizing for these cultural elements can extend the SEO lifecycle of the event beyond its formal conclusion.
9. Anticipating Related Events, and Future Searches
   • The appearance of "RNC 2024" in searches suggests opportunities for forward-looking content:
   • Creating comparative content (e.g., "DNC vs RNC") can capture interest from users looking ahead.
   • This approach can help maintain SEO momentum even as the current event concludes.
10. Understand the shift in Search Behavior During the Event:
    • As the convention unfolded, search behavior shifted from logistical inquiries to content-driven searches. The focus moved towards real-time updates, key speeches, and specific personalities, reflecting the public's increasing engagement with the event's developments.
    • The day before the convention (August 18) saw moderate search interest, with users primarily focused on understanding the event's schedule, location, and general details. This pre-event curiosity set the stage for the heightened engagement that followed.

Overall Event Insights & Analysis  (August 18 - 23, 2024)

Overall Search Interest, Content Strategy:

Understanding how the search interst shifts from day to day, helps editorial teams prep for the event:

• August 18 (Day Before the Event):
  • On the eve of the DNC, search interest began to rise moderately, registering 33 points. Users were primarily focused on gathering preliminary information about the convention. Top searched terms included "DNC 2024," "DNC," and "Democratic Convention," indicating a surge in curiosity about the event's basics. Queries such as "2024 DNC Schedule," "When is DNC 2024," and "Chicago DNC" reflected the public's intent to understand the logistics, schedule, and location of the upcoming convention.
• August 19 (Day 1 of the Event):
  • As the DNC commenced, search interest more than doubled to 65 points. The increase was driven by live updates and the unfolding of the convention's activities. Top searches expanded to include "Convention," "Democratic National Convention 2024," and "DNC Chicago," showing that users were seeking real-time information and coverage. The heightened interest in "DNC Time" and "DNC Speakers" suggests that attendees were keen to follow the schedule and learn about the key figures presenting at the convention.
• August 20 (Day 2 of the Event):
  • Search interest continued its upward trajectory, reaching 85 points. This day marked a deepening engagement as more substantial content was covered during the convention. Searches for "Obama DNC" and "Michelle Obama DNC" surged, indicating that appearances or speeches by these prominent figures significantly captured public attention. Additionally, terms like "DNC Speakers 2024" and "DNC Schedule" remained popular, reflecting ongoing interest in the event's proceedings and participants.
• August 21 (Day 3 of the Event - Peak Day):
  • The convention's third day saw search interest peak at 100 points, the highest level observed during this period. This surge was likely due to major speeches, significant announcements, or high-profile appearances by influential figures such as Barack Obama and Michelle Obama. Top searches included "Obama DNC," "Michelle Obama DNC," "Obama DNC Speech," and "Roll Call DNC," indicating that their involvement was a major draw. The intense focus on these personalities and key moments of the convention drove the highest level of public engagement.
• August 22 (Day 4 of the Event):
  • Following the peak, search interest declined to 61 points. While still elevated, the focus began to diversify as the convention progressed towards its conclusion. Searches for "Obama DNC 2024," "Michelle Obama DNC," "Bill Clinton DNC," and "Oprah DNC 2024" indicated that new speakers and participants were attracting attention. The presence of diverse figures from politics and entertainment kept the interest relatively high, albeit lower than the peak day. Queries related to "DNC Schedule" and "DNC Speakers" continued, reflecting ongoing interest in the remaining sessions and outcomes of the convention.
• August 23 (Day After the Event):
  • On the day following the convention, search interest further decreased to 51 points. Post-event searches shifted towards reflections, analyses, and next steps. Terms like "2024 Democratic Convention," "DNC 2024 Live," and "Where is DNC 2024" indicated that users were looking for summaries, highlights, and possibly replay content. Additionally, searches for "RNC 2024" and entertainment-related terms such as "Beyoncé DNC 2024" and "Pink DNC" suggested that users were transitioning their focus to upcoming political events and the cultural highlights of the convention.

Key Observations:

• Most Popular Day (August 21 - Day 3):
  • The highest search interest coincided with pivotal moments of the convention, particularly major speeches and appearances by influential figures like Barack Obama and Michelle Obama. This indicates that high-profile participation significantly drives public engagement.
• Shift in Search Focus Over Time:
  • Pre-Event (August 18): Focused on logistical details and basic information about the convention.
• During Event (August 19-22): Shifted towards live updates, key speeches, and prominent personalities. The peak on Day 3 underscores the impact of significant announcements and high-profile appearances.
  • Post-Event (August 23): Transitioned to reflections, analyses, and follow-up content, with some continued interest in entertainment aspects.
• Decline in Interest Post-Peak:
  • After peaking on Day 3, search interest began to wane, though it remained higher than pre-event levels. The decline reflects the natural tapering of public curiosity as the event concluded, though sustained interest in entertainment figures and upcoming political events helped maintain elevated search volumes.
• Impact of Key Figures:
  • The involvement of influential individuals like the Obamas and celebrities such as Oprah Winfrey and the rumor of Beyoncé played a crucial role in driving search interest. Their appearances not only heightened engagement on specific days but also contributed to sustained interest throughout the convention.
• Emerging Themes and Trends:
  • Throughout the convention, themes such as party unity, policy discussions (e.g., immigration, climate change), and procedural elements (e.g., roll calls) emerged prominently in search queries. Additionally, the presence of cultural and entertainment figures highlighted the intersection of politics and popular culture during the event.
• Pre- and Post-Event Behavior:
  • The day before the convention saw users preparing and seeking foundational information, while the day after was characterized by a shift towards content consumption related to event highlights and future political events. This pattern underscores the cyclical nature of search interest surrounding major political gatherings.

Top Searched Keywords

If you check Google Trends trends data based on the Democratic National Convention topic (not search trem), the max keywords you will get is 25 top and 25 rising keywords. The Google Trends Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on. It is interesting to see no mention of Joe Biden, Kamala Harris or Taylor Swift. 

Based on our data, here are the Top Trending Keywords

Utilizing NewzDash Data we collected and tracked 547 trends. 

How did users search for the DNC event:

Based on NewzDash data, the most searched keywords can be grouped in the following clusters:

• Event Details: Democratic National Convention, DNC 2024, DNC schedule, DNC speakers, DNC lineup, DNC guide, DNC Begins, DNC kicks off, DNC Day 1/2/3/4, DNC roll call, DNC delegates
• Key Political Figures: Joe Biden, Kamala Harris, Barack Obama, Michelle Obama, Hillary Clinton, Bill Clinton, Alexandria Ocasio-Cortez (AOC), J.B. Pritzker, Gretchen Whitmer, Tim Walz
• Opposition and Republicans: Donald Trump, Trump DNC counterprogramming, Republican Party, anti-Trump Republicans, Vivek Ramaswamy
• Political Issues: Immigration, Climate change, Abortion, Economy, Healthcare, Biden-Harris policies, DNC platform
• Chicago and Local Impact: Chicago DNC, Chicago 1968 DNC, Chicago Democratic Party, Mayor Johnson, CTA trains DNC, DNC Boost Chicago Restaurants, United Center fencing
• Protests and Security: DNC protesters, Pro-Palestinian protesters, Anti-Israel protesters, DNC security measures, Heightened security DNC
• Media Coverage: DNC live updates, Fact-checking DNC, TV Ratings Harris DNC, mainstream media DNC influencers, DNC Influencer Convention
• Celebrity Involvement: Taylor Swift, Beyoncé, Oprah Winfrey, Jon Stewart, James Taylor, Pink, John Legend, Celebrity Tracker DNC
• Election and Polling: 2024 election polls, DNC presidential election odds, pre-DNC election odds
• Party Strategy: Democrats Unity Convention, Democratic Party strategy, Uncommitted DNC delegates
• Historical Context: 1968 Democratic Convention, Convention torch moments
• Digital and Social Media: social media influencers, DNC vibes, DNC live stream
• International Perspectives: Jacinda Ardern, Israeli consulate, Global reaction to DNC
• Speeches and Performances: Biden DNC speech, Harris DNC speech, Obama DNC speech, DNC keynote address, DNC musical performances

DNC 2024 - Top News Sites in order of Google Mobile Search Visibility in Top Stories:

NewzDash's calculation of Search Visibility for SERP features like Top Stories involves several factors:

• Ranking Position: The higher you rank for a keyword, the more visible you are and the higher your potential for clicks.
• Estimated CTR: The CTR for each ranking position is estimated based on historical data and user behavior. Higher rankings typically yield higher CTRs.
• Ranking Duration: We measure rankings every 15 minutes to accurately capture the length of time a website appears in the Top Stories carousel.
• Number of Ranked URLs: The more URLs from a domain that rank for relevant keywords, the higher the total visibility.

Understanding the Data Below:

• Authority: While there is no way to measure authority of sites on a specific topic, the NewzDash Authority Scoring is on a relative scale where a value of 100 is the most visible site, 50 is a site with half the visibility as the most visible site, and so on. 
• Topic Coverage: the percentage of ranked keywords vs the total number of tracked keywords. This provides a good idea of coverage of all new trends
• Ranked URL: the number of ranked keywords of domain within the past 30 days
• URL Strength: this is simply visibility per URL, it provides a good estimate of the strength of each URL in terms of CTR and Ranking Duration. It also eliminates the content production volumes out of the equation.
• Appearances: the total number of rankings.

Key Observation

• Dominance of Traditional Media: The top 5 positions are held by well-established media outlets (CNN, NYT, NPR, Fox News, Washington Post), indicating the continued trust and authority these brands command in digital spaces.
• Balance of Metrics: Top performers excel across multiple metrics, not just one. They balance high visibility with good average positions, extensive topic coverage, and numerous appearances.
• Topic Coverage vs. Visibility: While NPR leads in Topic Coverage (45.52%), it ranks third in visibility, suggesting that comprehensive coverage alone doesn't guarantee top visibility.
• Video Content: YouTube ranks 10th in visibility but has the highest number of Unique URLs (220), indicating a diverse range of video content related to the DNC.
• Local vs. National Coverage: NBC Chicago (11th) and ABC7 Chicago (15th) show strong performances, highlighting the importance of local coverage for location-specific events.
• Digital-Native Outlets: Politico (12th) and Axios (17th) perform well, though not at the level of traditional media giants.
• International Perspective: The Guardian (14th) and BBC (16th) represent strong international interest in the DNC.
• URL Strength Variation: There's significant variation in URL Strength, with CNN leading at 47% and YouTube at just 9%, suggesting differences in content strategy and SEO optimization.

YouTube - The importance of Videos in Such Live Events:

• The top 5 most visible URLs
  • PBS NewsHour - WATCH: Michelle Obama speaks at 2024 Democratic National Convention | 2024 DNC Night - https://www.youtube.com/watch?v=YgJBFBwRXvc 
  • PBS NewsHour - WATCH: P!NK and her daughter perform 'What about Us' at 2024 Democratic National Convention - https://www.youtube.com/watch?v=m1YwZfgJW0s
  • PBS NewsHour - WATCH: Tim Walz delivers pep talk in full speech at 2024 Democratic National Convention - https://www.youtube.com/watch?v=Mf0u5MJEjhw
  • PBS NewsHour - WATCH: Lil Jon performs during Democratic National Convention state roll call | 2024 DNC Night 2 - https://www.youtube.com/watch?v=B9MNFAidb_4
  • PBS NewsHour - WATCH: Former President Barack Obama's full speech at 2024 Democratic National Convention - https://www.youtube.com/watch?v=lwLmOI6r_XY
• The top 5 most visible LIVE URLs
  • WFAA - Democratic National Convention 2024: Day 4 from Chicago -- LIVE - https://www.youtube.com/watch?v=MM7G3XEfZJo 
  • PBS NewsHour - WATCH LIVE: 2024 Democratic National Convention Night 4 | Direct feed - https://www.youtube.com/watch?v=nCQI7msh6UQ 
  • Reuters - LIVE: Opening day of the Democratic National Convention in Chicago, Illinois - https://www.youtube.com/watch?v=NKAiRfv_9To
  • CNBC-TV18 - LIVE: Joe Biden Addresses Democratic National Convention 2024 in Chicago | Kamala Harris | N18G - https://www.youtube.com/watch?v=RWxfYaHjJa0 DNC
  • PBS NewsHour - WATCH LIVE: 2024 Democratic National Convention Night 3 | Direct feed - https://www.youtube.com/watch?v=kXy0cgLE6ZI

Based on NewzDash Search Visibility in Top Stories, here are the top 25 news sites that ranked top for all DNC 500+ keywords.

Rank		Domain	Authority	Top Stories Visibility	Avg. Position	Topic Coverage	Appearances	URL Strength	Unique URLs
1		cnn.com	100x	6.84%	4.04	41.68%	1,299	47%	126
2		nytimes.com	92x	6.27%	4.73	41.32%	1,329	34%	157
3		npr.org	80x	5.44%	5.26	45.52%	1,321	46%	103
4		foxnews.com	65x	4.47%	4.60	25.96%	867	28%	140
5		washingtonpost.com	63x	4.33%	4.78	40.77%	1,093	30%	128
6		apnews.com	56x	3.80%	5.46	38.39%	954	38%	87
7		cbsnews.com	48x	3.27%	5.30	42.60%	774	22%	132
8		usatoday.com	45x	3.11%	6.06	41.50%	1,010	19%	142
9		nbcnews.com	40x	2.76%	5.55	31.99%	751	18%	131
10		youtube.com	36x	2.44%	5.74	41.50%	881	9%	220
11		nbcchicago.com	33x	2.24%	5.65	23.95%	615	19%	102
12		politico.com	32x	2.16%	6.13	26.14%	713	16%	117
13		thehill.com	28x	1.92%	5.80	26.33%	615	12%	140
14		theguardian.com	27x	1.85%	5.62	26.33%	525	17%	94
15		abc7chicago.com	23x	1.61%	4.91	21.57%	402	39%	36
16		bbc.com	22x	1.50%	5.21	19.56%	377	26%	49
17		axios.com	18x	1.27%	6.67	22.85%	416	18%	62
18		msnbc.com	16x	1.08%	6.55	15.36%	424	11%	85
19		pbs.org	15x	1.02%	6.61	22.67%	352	12%	74
20		abcnews.go.com	14x	0.97%	5.76	21.21%	317	12%	69
21		rollingstone.com	13x	0.92%	5.71	8.04%	217	31%	26
22		yahoo.com	12x	0.80%	6.97	12.98%	262	8%	90
23		hollywoodreporter.com	10x	0.68%	6.31	7.86%	169	21%	29
24		aljazeera.com	9x	0.64%	6.14	10.24%	184	17%	33
25		chicagotribune.com	9x	0.64%	5.43	11.88%	184	17%	46

 

Pre-Event - August 18, 2024

We tracked about 50+ unique trending keywords over 24 hours every 15 minutes. 

Day 1 SEO Analysis:

1. NPR Dominance:
   • NPR (npr.org) led with an impressive 12.93% visibility, significantly higher than during the event days.
   • Highest topic coverage (53.49%) and number of appearances (91).
2. Washington Post Strong Second:
   1. Washington Post (washingtonpost.com) held second place with 9.20% visibility.
   2. High topic coverage (48.84%) and appearances (85).
3. Fox News in Top Three:
   • Fox News (foxnews.com) ranked third with 8.79% visibility.
   • Best average position (3.59) among top performers.
4. Local Coverage Prominence:
   • ABC7 Chicago (abc7chicago.com) ranked fourth, higher than its position during the event.
   • NBC Chicago (nbcchicago.com) also in the top 15.
5. Major Networks Positioning:
   • CBS News (5th), CNN (10th), and NBC News (19th) had varying positions.
   • New York Times notably lower (17th) compared to its performance during the event.
6. Digital-Native Outlets:
   • Politico (6th) and Axios (7th) showed strong pre-event performance.
7. Video Content:
   • YouTube ranked 18th, lower than its position during the event days.
8. International Coverage:
   • The Guardian (12th) and BBC (16th) had notable pre-event visibility.

DNC 2024 - Top News Sites in order of Google Mobile Search Visibility in Top Stories:

Rank		Domain	Authority	Top Stories Visibility	Avg. Position	Topic Coverage	Appearances	Unique URLs
1		npr.org	100x	12.93%	4.07	53.49%	91	8
2		washingtonpost.com	71x	9.20%	4.53	48.84%	85	8
3		foxnews.com	68x	8.79%	3.59	30.23%	64	12
4		abc7chicago.com	52x	6.72%	4.74	39.53%	58	10
5		cbsnews.com	48x	6.14%	3.84	34.88%	44	10
6		politico.com	40x	5.22%	4.71	25.58%	56	6
7		axios.com	38x	4.94%	5.49	41.86%	47	6
8		chicagotribune.com	31x	4.04%	5.54	32.56%	41	10
9		apnews.com	29x	3.80%	5.16	23.26%	38	4
10		cnn.com	29x	3.69%	4.19	34.88%	36	11
11		nbcchicago.com	28x	3.63%	6.29	44.19%	58	13
12		theguardian.com	27x	3.55%	5.58	18.60%	43	5
13		thehill.com	22x	2.82%	4.36	32.56%	25	8
14		usatoday.com	22x	2.78%	7.87	39.53%	54	9
15		msnbc.com	20x	2.54%	5.82	16.28%	44	5
16		bbc.com	19x	2.44%	5.00	23.26%	24	5
17		nytimes.com	18x	2.28%	3.84	23.26%	19	8
18		youtube.com	15x	1.88%	4.05	27.91%	22	8
19		nbcnews.com	13x	1.71%	5.36	25.58%	22	6
20		abcnews.go.com	9x	1.14%	6.29	16.28%	21	5
21		suntimes.com	9x	1.12%	7.00	25.58%	22	12
22		fox32chicago.com	6x	0.75%	5.73	9.30%	11	5
23		newsweek.com	4x	0.56%	5.00	16.28%	8	4
24		yahoo.com	4x	0.55%	2.00	4.65%	3	2
25		kansascity.com	4x	0.53%	8.67	4.65%	15	1

Trending Keywords:

DNC, Trump top issues DNC, Protesters Harris DNC, speaking at the dnc, Biden DNC incumbent president, Biden spectator DNC, Chicago DNC 2024, DNC Chicago speakers, DNC Chicago speaking, Anti-Israel protesters Chicago DNC, DNC Chicago, Pritzker DNC concert, 2024 DNC Pritzker, Mayor Richard Daley DNC, speaking DNC, Loop protest DNC, 2024 DNC, speaking at DNC, CTA trains DNC, DNC Chicago schedule, Pritzker DNC rock concert, Pritzker DNC, Democratic National Convention, Chicago DNC, Chicago Democratic National Convention, 2024 Democratic National Convention, Democratic Party, Jesse Jackson, 1968 Democratic National Convention, Kerry Washington, Harris DNC, DNC security measures, DNC lineup, Surprise DNC security measures, Surprise DNC security, The DNC, DNC lineup speaking, Chicago DNC national narrative, Chicago DNC narrative, DNC security Mag Mile, Editorial Chicago DNC, Bidens DNC democracy, Michelle Obama DNC,

Day 1 - August 19, 2024

We tracked about 100+ unique trending keywords over 24 hours every 15 minutes. 

Day 1 SEO Analysis:

On the first day of the Democratic National Convention (DNC), CNN emerged as the leading news site in terms of visibility on Google, securing the top spot with a 9.12% visibility rate in Google's Top Stories. CNN's strong performance is underscored by its impressive average position of 3.45 across 186 appearances, covering a significant portion of the trending topics related to the DNC. With 15 unique URLs contributing to its visibility, CNN demonstrated its dominance in delivering comprehensive and timely coverage on key issues and events related to the DNC.

1. Market Leaders: CNN (cnn.com) maintains its top position with 9.12% visibility, closely followed by CBS News (cbsnews.com) at 8.72%. These two outlets demonstrate strong digital strategies, with CNN having a slight edge in visibility despite CBS News covering more topics (51.06% vs 39.36%).
2. Traditional Media Dominance: The top 5 positions are held by established media brands: CNN, CBS News, Fox News, New York Times, and NBC Chicago. This underscores the continued trust and authority traditional media outlets command in digital spaces for major political events.
3. Cable News Performance: Cable news networks (CNN, Fox News) occupy two of the top three spots, showcasing their strong digital presence. CNN's leading position with the highest average position (3.45) indicates its content is not only visible but also prominently placed.
4. Print Media's Digital Transition: The New York Times ranks 4th, demonstrating successful digital adaptation. Its high topic coverage (45.74%) and number of unique URLs (21) suggest a comprehensive, multi-angle approach to DNC coverage.
5. Local Coverage Impact: NBC Chicago (5th) and ABC7 Chicago (9th) perform well, highlighting the importance of local reporting for location-specific events like the DNC in Chicago.
6. Content Strategy Insights:
   • USA Today leads in topic coverage (57.45%) and has the most appearances (195) and unique URLs (28), indicating a broad, frequently updated approach.
   • YouTube, despite ranking 20th, has the most unique URLs (31), suggesting diverse video content but perhaps less prominent placement.
7. Average Position vs. Visibility: While CNN leads in visibility, CBS News and Fox News have slightly better average positions. This suggests that factors beyond just position, such as frequency of appearances, influence overall visibility.
8. Digital-Native Performance: Digital-native outlets like Axios (15th) and Politico (13th) show respectable performance, though traditional media still dominates the top spots.
9. International Coverage: BBC (11th) and The Guardian (17th) represent international perspectives, with BBC achieving a notably good average position (4.39).
10. Political Balance: The high rankings of outlets across the political spectrum (e.g., Fox News, CNN, New York Times) suggest Google is maintaining political balance in its Top Stories.
11. Position vs. Volume: While average position is important, the data suggests that frequency of appearances (number of rankings) significantly influences overall visibility. In other words, the longer you rank in top stories, the better visibility you have.

DNC 2024 - Top News Sites in order of Google Mobile Search Visibility in Top Stories:

Rank		Domain	Authority	Top Stories Visibility	Avg. Position	Topic Coverage	Appearances	Unique URLs
1		cnn.com	100x	9.12%	3.45	39.36%	186	15
2		cbsnews.com	96x	8.72%	3.71	51.06%	163	20
3		foxnews.com	80x	7.32%	3.60	32.98%	155	22
4		nytimes.com	71x	6.51%	5.07	45.74%	191	21
5		nbcchicago.com	59x	5.40%	5.13	42.55%	180	26
6		apnews.com	58x	5.30%	5.39	45.74%	150	13
7		usatoday.com	58x	5.29%	5.06	57.45%	195	28
8		nbcnews.com	49x	4.44%	4.72	31.91%	132	18
9		abc7chicago.com	46x	4.22%	5.15	39.36%	138	7
10		npr.org	37x	3.35%	6.54	42.55%	150	13
11		bbc.com	32x	2.92%	4.39	23.40%	89	7
12		washingtonpost.com	32x	2.89%	5.69	32.98%	106	13
13		politico.com	26x	2.38%	5.94	26.60%	78	17
14		abcnews.go.com	25x	2.29%	5.02	28.72%	83	11
15		axios.com	24x	2.15%	6.31	28.72%	91	8
16		thehill.com	23x	2.12%	5.81	28.72%	84	22
17		theguardian.com	23x	2.12%	4.97	26.60%	64	11
18		yahoo.com	21x	1.94%	4.65	19.15%	46	12
19		pbs.org	20x	1.79%	6.49	21.28%	55	12
20		youtube.com	18x	1.61%	6.32	32.98%	85	31
21		chicagotribune.com	14x	1.31%	5.75	17.02%	57	13
22		newsweek.com	9x	0.79%	4.63	12.77%	24	6
23		cnbc.com	7x	0.63%	5.72	12.77%	25	3
24		thedailybeast.com	5x	0.43%	4.17	3.19%	12	2
25		aljazeera.com	4x	0.39%	5.67	9.57%	18	6

 

  

Trending Keywords:

DNC, Speaker Lineup DNC, dnc kicks off, Democrats Chicago DNC, DNC Chicago live updates, DNC 2024 updates, DNC live updates, TV Ratings Harris DNC, Trump DNC counter programming, Trump DNC counter, Labor unions DNC, DNC New York leaders, Monday DNC speaker schedule, Protesters rally DNC, Protesters DNC Chicago, Protesters Chicago DNC, Protesters at DNC, chicago dnc, 2024 DNC speakers, 2024 Democratic National Convention, Heightened security DNC, DNC New York, Immigration Harris DNC, Biden DNC, DNC celebrity entertainment hosts, DNC opening, DNC Biden speech, Planned Parenthood DNC services, Planned Parenthood DNC, Chicago DNC Day 1, 2024 DNC guide, 2024 DNC, DNC in Chicago, DNC hosts, DNC Boost Chicago Restaurants, Trump issues DNC, CTA trains DNC, DNC Protest schedule, historic DNC, DNC Speakers tracker, Mayor Bass DNC, Day 1 2024 DNC, DNC Begins, Democrats DNC Chicago, Chicago 1968 DNC, Biden DNC Convention, DNC start, DNC Convention, Donald Trump, DNC vibes, DNC start time, Chicago DNC protests, Steve Kerr, Stephen Colbert, Kamala Harris, J. B. Pritzker, Karen Bass, NAACP Chicago, Chicago Democratic National Convention, Harris speak at DNC, Kerry Washington, DNC schedule, Democratic Party, Jacinda Ardern, Chicago Democratic Party, Abortion Democratic National Convention, Democratic National Convention, Joe Biden, Hamas Protest, protesters harris dnc, DNC 2024, DNC speakers, DNC Chicago updates, DNC speaker schedule, DNC speaker list, DNC protests, DNC protesters march, DNC protesters, DNC pro-Palestinian protests, DNC heads to Chicago, DNC guide, DNC delegates, DNC Chicago, Democratic National Convention live, DNC starts today, Democratic National Convention Chicago, Democratic National Convention 2024, DNC protesters Chicago, DNC Day 1 schedule, Chicago DNC host, Protests overshadow DNC, Who speaking 2024 DNC, Protests DNC, DNC presence, & more

 

Day 2 - August 20, 2024

We tracked about 100+ unique trending keywords over 24 hours every 15 minutes. 

Day 2 SEO Analysis:

 

1. Market Leader: CNN (cnn.com) has solidified its lead, increasing its visibility to 10.26% from 9.12% on Day 1. It maintains the highest Domain Authority and has improved its average position to 3.61. This suggests CNN's strategy for DNC coverage is particularly effective in capturing Google's Top Stories.
2. Shift in Rankings: There's been a significant shift in the top performers. NPR has jumped to second place, while CBS News, previously second, has dropped to 10th. This could indicate that NPR's Day 2 coverage resonated more with Google's algorithms or that they adapted their strategy based on Day 1 performance.
3. Consistent Performers: Fox News, AP News, and The New York Times maintain strong positions in the top 5, suggesting consistent, effective coverage strategies.
4. Topic Coverage: CNN leads in topic coverage (50.98%), followed closely by NPR (48.04%). This comprehensive approach seems to correlate with higher visibility.
5. Local Coverage Impact: NBC Chicago and ABC7 Chicago have dropped in rankings compared to Day 1, possibly indicating a shift towards national coverage as the event progresses.
6. Video Content: YouTube has risen significantly to 9th place, with the highest number of unique URLs (43). This suggests an increasing importance of video content in DNC coverage.
7. Traditional vs. Digital-Native Media: Traditional media outlets continue to dominate the top spots, but digital-native platforms like Politico and Axios maintain a presence in the top 20.
8. Average Position vs. Visibility: CNN, Fox News, and The Washington Post have the best average positions, correlating with their high visibility. This reinforces the importance of prominent placement in Top Stories.
9. Unique URLs and Content Strategy: YouTube, CNN, and The New York Times lead in unique URLs, indicating diverse content strategies. This approach seems to contribute to higher visibility.
10. International Coverage: The Guardian and BBC maintain their presence, though with slightly lower rankings, suggesting a continued interest in international perspectives on the DNC.

 

DNC 2024 - Top News Sites in order of Google Mobile Search Visibility in Top Stories:

 

 

Rank		Domain	Authority	Top Stories Visibility	Avg. Position	Topic Coverage	Appearances	Unique URLs
1		cnn.com	100x	10.26%	3.61	50.98%	165	26
2		npr.org	55x	5.65%	5.06	48.04%	159	23
3		foxnews.com	53x	5.47%	4.02	35.29%	109	24
4		apnews.com	53x	5.46%	5.66	38.24%	139	11
5		nytimes.com	50x	5.16%	4.27	32.35%	113	27
6		usatoday.com	49x	5.03%	4.67	37.25%	115	26
7		washingtonpost.com	49x	5.00%	4.24	38.24%	119	21
8		nbcnews.com	44x	4.51%	4.66	30.39%	94	18
9		youtube.com	35x	3.62%	5.45	44.12%	116	43
10		cbsnews.com	33x	3.36%	5.50	32.35%	92	24
11		nbcchicago.com	32x	3.28%	4.53	24.51%	90	23
12		pbs.org	28x	2.92%	6.39	35.29%	101	21
13		politico.com	27x	2.80%	5.74	23.53%	94	20
14		theguardian.com	23x	2.35%	4.48	21.57%	61	15
15		thehill.com	21x	2.14%	6.03	23.53%	78	17
16		abcnews.go.com	20x	2.06%	4.74	25.49%	57	14
17		abc7chicago.com	20x	2.02%	3.86	14.71%	44	5
18		bbc.com	14x	1.45%	4.20	19.61%	35	5
19		wsj.com	14x	1.42%	4.76	14.71%	37	8
20		axios.com	12x	1.23%	6.24	23.53%	46	12
21		jsonline.com	10x	1.06%	5.61	10.78%	28	5
22		yahoo.com	9x	0.91%	5.34	13.73%	35	13
23		texastribune.org	8x	0.83%	3.08	2.94%	12	1
24		msnbc.com	7x	0.73%	6.59	7.84%	22	8
25		hollywoodreporter.com	6x	0.66%	6.23	9.80%	22	6

 

 

Trending Keywords:
Barack Obama, United Center fencing DNC, delegates road trip DNC, DNC kicks leaders, DNC kicks, DNC Dems spotlight, DNC Dems Upstate NY, New York delegates DNC, DNC kicks off, DNC political leaders, Bitcoin Marathon Digital, Women abortion pregnancy DNC, DNC Night 2, Alexandria Ocasio-Cortez DNC, AOC Trump DNC speech, Hillary Clinton Trump DNC, Biden DNC speech, Biden DNC anti-Israel, Democratic National Convention photos, DNC takeaways, DNC platform Biden Harris, DNC platform Biden, DNC Hillary Clinton, pre-DNC presidential election odds, pre-DNC election odds, DNC breaches fence, celebrities 2024 DNC, dnc first night performers, james taylor dnc performance, james taylor dnc, performed first night DNC, DNC first night, performed bumped dnc, mickey guyton dnc performance, James Taylor DNC Chicago, dnc monday night performers, DNC Celebrity Tracker, DNC Monday, Pre-DNC presidential election, DNC 2024, DNC ramps up, DNC ramps, Obama speaking DNC, Takeaways Democratic National Convention, Trump message DNC counterprogramming, Trump message DNC, Trump DNC message, DNC presidential election odds, DNC presidential election, DNC fencing, DNC 2024 takeaways, Democratic Party, Biden Harris DNC, DNC Crowd Roars, Fact-checking DNC, DNC Chicago Day 2, DNC Day 2, Michelle Obama DNC, Democratic National Convention updates, DNC speakers, DNC 2024 Biden Kamala, DNC 2024 Live, Chicago DNC, Live updates DNC 2024, DNC 2024 Biden Harris, Steve Kerr, The Daily Show, Robert Garcia, Mike Duggan, Wendell Pierce, Joe Biden, Bill Clinton, Kamala Harris, DJ Cassidy, Democratic National Convention, Democratic National Convention speeches, Day 2 DNC speakers, empty seats DNC, DNC platform, fencing outside DNC, fencing DNC, Obamas Emhoff DNC Tuesday, DNC speech, Democratic National Convention protesters, Biden DNC anti-Israel Trump, DNC anti-Israel, DNC speaker list schedule, DNC Crowd Hillary Clinton, Democratic National Convention takeaways, DNC Influencer Convention, DNC in Chicago, DNC Gaza war protests, Trump DNC counterprogramming, DNC speaker list, DNC Hillary Clinton Trump, Obama DNC debut, New fencing DNC, Jasmine Crockett DNC race, Jasmine Crockett DNC, 2024 Democratic National Convention, AOC DNC speech, DNC Monday night,

 

 

 

---

Day 3 - August 21, 2024

We tracked about 100+ unique trending keywords over 24 hours every 15 minutes. 

Day 3 SEO Analysis:

1. CNN Maintains Leadership: 
   • CNN (cnn.com) remains the top performer with 7.11% visibility, though this is a decrease from Day 2's 10.26%.
   • Improved average position to 3.17, the best among all sites.
2. New York Times Surge:
   • NYT (nytimes.com) jumped from 5th place on Day 2 to 2nd place on Day 3.
   • Significant increase in visibility from 5.16% to 6.44%.
3. NPR's Consistent Performance:
   • NPR (npr.org) maintains a strong position, moving from 2nd to 3rd place.
   • Slight decrease in visibility but maintains high topic coverage (47.12%).
4. YouTube's Continued Rise:
   • YouTube maintains its position in the top 10, now at 6th place.
   • Highest number of unique URLs (46), indicating diverse content.
5. Fox News Decline:
   • Fox News dropped from 3rd place on Day 2 to 11th place on Day 3.
   • Significant decrease in visibility from 5.47% to 1.89%.
6. CNBC's Surprise Entry:
   • CNBC enters the top 10 at 7th place, not present in the top 25 on Day 2.
   • Strong average position (3.20) despite lower topic coverage.
7. Consistent Performers:
   • Washington Post and AP News maintain positions in the top 5.
8. Local Coverage Decline:
   • NBC Chicago and ABC7 Chicago continue to drop in rankings.
9. International Coverage:
   • The Guardian and Al Jazeera maintain presence but with lower rankings.

DNC 2024 - Top News Sites in order of Google Mobile Search Visibility in Top Stories:

Rank		Domain	Authority	Top Stories Visibility	Avg. Position	Topic Coverage	Appearances	Unique URLs
1		cnn.com	100x	7.11%	3.17	48.08%	178	26
2		nytimes.com	91x	6.44%	4.46	41.35%	182	32
3		npr.org	61x	4.35%	4.71	47.12%	151	29
4		washingtonpost.com	58x	4.13%	4.31	41.35%	174	31
5		apnews.com	49x	3.46%	5.09	39.42%	141	22
6		youtube.com	45x	3.17%	5.26	42.31%	171	46
7		cnbc.com	37x	2.64%	3.20	10.58%	55	9
8		nbcnews.com	31x	2.22%	5.18	33.65%	107	24
9		usatoday.com	30x	2.16%	5.61	39.42%	101	31
10		nbcchicago.com	27x	1.95%	4.86	24.04%	63	18
11		foxnews.com	27x	1.89%	5.92	14.42%	84	18
12		cbsnews.com	24x	1.70%	6.05	37.50%	87	23
13		politico.com	22x	1.56%	6.11	29.81%	84	25
14		seattletimes.com	16x	1.16%	3.07	3.85%	29	5
15		axios.com	16x	1.13%	4.69	16.35%	42	10
16		thehill.com	15x	1.06%	6.66	24.04%	76	26
17		newsweek.com	13x	0.94%	4.39	16.35%	38	12
18		deadline.com	13x	0.94%	4.65	8.65%	26	10
19		pbs.org	12x	0.86%	5.60	24.04%	45	14
20		abc7chicago.com	11x	0.78%	3.68	12.50%	19	4
21		theguardian.com	11x	0.76%	4.04	16.35%	28	15
22		msnbc.com	10x	0.71%	6.78	13.46%	55	15
23		aljazeera.com	9x	0.64%	4.70	11.54%	20	7
24		yahoo.com	8x	0.60%	7.76	9.62%	51	12
25		vox.com	8x	0.60%	6.17	3.85%	42	2

Trending Keywords:

Democratic Party, Kamala Harris, DNC odds Harris, DNC Harris Gaza, DNC presidential election odds, DNC 2024 ratings, 2024 election polls, Trump Harris policy DNC, pre-DNC presidential election, DNC 2024, Harris campaign DNC, 2024 election, DNC Dems Upstate NY, Pre-DNC presidential election odds, New York delegates DNC, DNC, Chicago Bulls, boosting Kamala Harris, Chicago DNC clashes, 55 arrested, harris dnc obamas, Dozens arrested, DNC roll call musical, DNC Night 2 quotes, Obama’s DNC speech, question lingering DNC, dnc chicago schedule, DNC roll call songs, DNC excited, Minnesota DNC roll call, Minnesota DNC, Tim Walz Rise DNC, Walz DNC speech, DNC live analysis, Day Democratic National Convention, Walz, James Taylor, dnc performers, DNC tribute Philadelphia, Harris policy DNC, Detroiter DNC, Detroiter at DNC, Chicago DNC, James Taylor DNC, pro-Palestinian anti-DNC, Planned Parenthood mobile clinic, DNC Diary, San Francisco DNC, San Francisco, DNC bash, DNC influencers trust, DNC Chicago, Bill Clinton, Tim Walz, DNC Night lines, dnc chicago day, Kamala Harris DNC, Chicago DNC Day 3, DNC Night 2 highlights, wa dnc kamala harris, DNC Chicago Day 3, Republican DNC speakers, Day 3 DNC, dnc live updates, Steve Kerr, speaking Day 3 DNC, Mark Hamill, The Daily Show, Kendrick Lamar, DJ Cassidy, Maren Morris, Barack Obama, Lil Jon, DNC schedule today, Michelle Obama, Democratic National Convention, DNC speech, WA DNC delegates vote, Pro-Palestinian, Michelle Obama DNC, Israeli Consulate Chicago DNC, Kamala Harris DNC Obamas, second night, takeaways dnc, texas women dnc, DNC mainstream media, Texas women DNC healthcare, trust mainstream media DNC, DNC roll call celebrities, Barack Obama DNC speech, Two takes billionaires DNC, mainstream media DNC influencers, Black jobs, DNC roll call playlist, anti-Trump Republicans DNC, Melania Trump, Pro-Palestinian anti-DNC protesters, DNC Night 2, DNC credentials, DNC roll call, WA DNC delegates, arrested, DNC Day 3 speakers, DNC speakers,

Day 4 - August 22, 2024

We tracked about 130+ unique trending keywords over 24 hours every 15 minutes. 

Day 4 SEO Analysis:

1. Fox News Takes the Lead:
   • Fox News (foxnews.com) has surged to the top position with 5.77% visibility, a dramatic improvement from 11th place on Day 3.
2. ​CNN and New York Times Maintain Strong Positions:
   • CNN (cnn.com) drops to 2nd place but maintains high visibility (5.73%).
   • New York Times (nytimes.com) holds 3rd place with 5.72% visibility.
3. NPR's Consistent Performance:
   • NPR (npr.org) maintains a strong position at 4th place.
   • Highest number of appearances (364) indicating frequent updates.
4. YouTube's Stable Presence:
   • YouTube remains in the top 10 at 7th place.
   • Second-highest number of unique URLs (51), demonstrating content diversity.
5. Local Coverage Improvement:
   • NBC Chicago (nbcchicago.com) climbs to 9th place, reversing the declining trend of previous days.
6. International Coverage:
   • The Guardian, BBC, and Al Jazeera maintain presence in the top 20.
7. Digital-Native Outlets:
   • Vox enters the top 20 at 18th place.
   • Axios drops to 21st place but maintains a presence.
8. Topic Coverage vs. Visibility:
   • USA Today has the highest topic coverage (43.41%) but ranks 6th in visibility.
   • Top performers balance high topic coverage with strong average positions.

DNC 2024 - Top News Sites in order of Google Mobile Search Visibility in Top Stories:

 

Rank		Domain	Authority	Top Stories Visibility	Avg. Position	Topic Coverage	Appearances	Unique URLs
1		foxnews.com	100x	5.77%	4.62	34.88%	283	46
2		cnn.com	99x	5.73%	4.60	42.64%	353	45
3		nytimes.com	99x	5.72%	5.25	44.19%	359	56
4		npr.org	96x	5.53%	5.47	40.31%	364	39
5		washingtonpost.com	65x	3.73%	4.70	37.21%	256	41
6		usatoday.com	47x	2.73%	6.95	43.41%	288	43
7		youtube.com	41x	2.36%	6.29	40.31%	251	51
8		cbsnews.com	39x	2.23%	6.04	39.53%	175	48
9		nbcchicago.com	38x	2.21%	6.14	20.16%	137	27
10		apnews.com	34x	1.94%	6.78	31.78%	166	31
11		politico.com	32x	1.86%	7.05	26.36%	194	36
12		nbcnews.com	31x	1.78%	7.14	30.23%	166	40
13		theguardian.com	30x	1.74%	6.14	27.91%	154	28
14		bbc.com	28x	1.60%	5.20	19.38%	104	19
15		thehill.com	26x	1.52%	6.14	31.78%	140	45
16		aljazeera.com	18x	1.03%	5.17	10.08%	58	13
17		msnbc.com	17x	0.96%	7.61	26.36%	123	30
18		vox.com	16x	0.91%	5.70	10.08%	71	7
19		abcnews.go.com	12x	0.71%	5.53	18.60%	55	21
20		abc7chicago.com	12x	0.70%	5.89	19.38%	72	11
21		axios.com	11x	0.66%	9.00	24.81%	75	23
22		newsweek.com	11x	0.63%	7.70	24.81%	74	33
23		rollingstone.com	10x	0.59%	4.63	8.53%	35	9
24		indystar.com	10x	0.56%	7.54	4.65%	68	4
25		motherjones.com	9x	0.53%	3.48	3.10%	25	4

 

Post Event - August 23, 2024

Post-Event SEO Analysis:

1. New York Times Takes the Lead:
   • NYT (nytimes.com) claims the top spot with 5.50% visibility.
   • Consistent with its strong performance during the event.
2. NPR's Strong Finish:
   • NPR (npr.org) maintains its high ranking at 2nd place.
   • Highest topic coverage (47.47%) and number of appearances (266).
3. CNN Maintains Top-Tier Position:
   • CNN (cnn.com) holds 3rd place, consistent with its performance during the event.
4. Fox News Decline:
   • Fox News (foxnews.com) drops to 7th place, down from its 1st place position on the final day of the DNC.
5. Rise of Entertainment News:
   • Rolling Stone (6th) and Hollywood Reporter (10th) enter the top 10.
   • Suggests increased interest in celebrity/entertainment aspects post-event.
6. YouTube's Consistent Presence:
   • YouTube maintains a spot in the top 15 at 12th place.
   • High topic coverage (41.41%) indicates diverse content.
7. Local Coverage Decline:
   • NBC Chicago drops to 20th place, reflecting a shift back to national focus post-event.
8. International Coverage:
   • The Guardian maintains presence at 18th place.
9. Reuters enters the top 15 at 15th place.

DNC 2024 - Top News Sites in order of Google Mobile Search Visibility in Top Stories:

Rank		Domain	Authority	Top Stories Visibility	Avg. Position	Topic Coverage	Appearances	URL Strength	Unique URLs
1		nytimes.com	100x	5.50%	4.80	43.43%	237		44
2		npr.org	100x	5.49%	5.21	47.47%	266		36
3		cnn.com	85x	4.69%	4.70	42.42%	193		36
4		apnews.com	70x	3.84%	4.89	37.37%	170		27
5		washingtonpost.com	53x	2.91%	5.12	38.38%	132		31
6		rollingstone.com	52x	2.85%	5.32	14.14%	123		10
7		foxnews.com	48x	2.63%	4.86	28.28%	94		33
8		usatoday.com	44x	2.43%	6.49	35.35%	142		36
9		thehill.com	44x	2.41%	5.01	22.22%	126		23
10		hollywoodreporter.com	40x	2.21%	5.67	10.10%	78		9
11		msnbc.com	35x	1.90%	5.32	23.23%	112		26
12		youtube.com	33x	1.80%	5.25	41.41%	124		32
13		nbcnews.com	31x	1.70%	5.47	33.33%	99		34
14		cbsnews.com	26x	1.41%	6.10	41.41%	103		35
15		reuters.com	26x	1.40%	5.96	11.11%	105		7
16		politico.com	22x	1.22%	6.71	24.24%	103		26
17		yahoo.com	20x	1.11%	7.79	21.21%	76		34
18		theguardian.com	19x	1.06%	7.25	30.30%	73		29
19		axios.com	16x	0.90%	6.97	17.17%	65		16
20		nbcchicago.com	13x	0.71%	7.84	22.22%	63		19
21		vox.com	12x	0.67%	5.61	6.06%	28		5
22		forbes.com	12x	0.66%	4.97	11.11%	39		8
23		sfgate.com	12x	0.65%	3.12	5.05%	17		2
24		latimes.com	11x	0.60%	7.22	13.13%	49		9
25		sfchronicle.com	11x	0.59%	5.04	3.03%	24		2

 

Trending Keywords:

Democratic Party, Taylor Swift, climate change, Pittsburgh, The Chicks, Pink DNC performance, Kerry Washington, Jon Stewart DNC, Kamala Harris DNC speech, Beyoncé DNC performance, Jon Stewart, Kamala Harris DNC, climate change DNC, Philly Mayor Cherelle Parker, Cherelle Parker, Harris-Walz DNC Watch Parties, Gretchen Whitmer, South Loop, Mayor Johnson, DNC Delegates, DNC Chicago, Edgar Vilchez, Protesters, Deb Haaland, James Taylor, Vivek Ramaswamy, political transformation DNC, Walz DNC speech, Democrats immigration policy, Biden illegal immigration DNC, Biden illegal immigration, Walz DNC Trump, Kamala Harris border promises, political transformation, Walz, DNC political transformation, DNC violent protests, DNC in Chicago, DNC after-party protesters, DNC free speech platform, White Palace Grill DNC, Colorado delegate shooting DNC, Colorado delegate, Colorado delegate shooting, Colorado delegate DNC shooting, Gus Walz, Minnesota Economy, Ayanna Pressley, Chicago cop, Chicago police, Democratic National Convention, Kansas City Chiefs, Democrats, Michelle Obama, 2024 Democratic National Convention, DNC 2024, DNC Reactions, Trump, DNC, Travis Kelce, Steve Kerr, Mindy Kaling, Muslim group, Sean Astin, Oprah Winfrey, Roy Cooper, Fannie Lou Hamer, Pink DNC, Pink, Kamala Harris, Chicago Democratic National Convention, Beyonce, Kamala, Central Park Five, Exonerated Five, Pro-Palestinian protesters, Democratic National Convention takeaways, Baltimore Women Unite, DNC notebook, Mayor London Breed, London Breed, SF Mayor London Breed, Chiefs fans, Gayle King, DNC Day 4, takeaways Democratic National Convention, DNC presidential election, Republicans, 2024 election, Democratic National Convention 2024, N.Y. Democrats strength, Gov. Whitmer, DNC speakers, free speech platform, Oprah, Israeli consulate, Biden-Harris admin, Harris Gaza remarks, Walz speech,

Search Visibility: A Deeper Dive

Our main metric to determine top ranking news sites in Top Stories and other SERP features (Organic Results, Videos, etc.) is Search Visibility. 

Search Visibility is a crucial SEO metric that represents the estimated percentage of clicks (traffic) a website receives from its rankings for a particular keyword or set of keywords during a specific period of time. It is a measure of how visible a website is in search engine results pages (SERPs) for specific queries.

Key Points about Search Visibility:

• Visibility Beyond Rankings: While ranking positions are important, search visibility goes beyond just where you rank. It considers the click-through rate (CTR) associated with each ranking position.
• Click Potential: A higher search visibility means your website is more likely to be clicked on by users searching for specific keywords. This is because higher rankings typically result in more clicks.
• Keyword-Level and Overall Visibility: Search visibility can be calculated for individual keywords to see how well you're performing for each one. It can also be aggregated across multiple keywords to give you an overall picture of your website's visibility in search engines.
• SEO Performance Indicator: Search visibility is a valuable metric for tracking the effectiveness of your SEO efforts. An increase in search visibility over time usually indicates that your SEO strategies are working.

How Search Visibility is Calculated:

There isn't a single, universally agreed-upon formula for calculating search visibility. However, it generally involves these factors:

• Ranking Position: The higher you rank for a keyword, the more visible you are and the more likely you are to get clicks.
• Click-Through Rate (CTR): The CTR for each ranking position is estimated based on historical data and user behavior. Higher rankings usually have higher CTRs.
• Search Volume: The number of searches for a particular keyword. A keyword with high search volume can contribute more to your overall search visibility if you rank well for it.

How NewzDash Calculates Search Visibility:

NewzDash's calculation of Search Visibility for SERP features like Top Stories involves several factors:

• Ranking Position: The higher you rank for a keyword, the more visible you are and the higher your potential for clicks.
• Estimated CTR: The CTR for each ranking position is estimated based on historical data and user behavior. Higher rankings typically yield higher CTRs.
• Ranking Duration: We measure rankings every 15 minutes to accurately capture the length of time a website appears in the Top Stories carousel.
• Number of Ranked URLs: The more URLs from a domain that rank for relevant keywords, the higher the total visibility.

Note:

• While NewzDash provides estimated search volume for many trending keywords, it is not consistent and it is not available for all keywords. That's why Search Volume is not included in our calculations.
• Top Stories Ranking Position: Google treats all listings within a carousel as having the same rank, NewzDash assigns a unique ranking to each Top Stories item, providing a more granular view of performance within the carousel. See image below
• Authority: While there is no way to measure authority of sites on a specific topic, we utilize our visibility data and assign the top sites 100 points (100X) as the most authoritative site on this topic.
• Topic Coverage: the percentage of ranked keywords vs the total number of tracked keywords. This provides a good idea of coverage of all new trends
• Ranked URL: the number of ranked keywords of domain within the defined time period
• Appearances: Number of rankings