US Presidential Election 2024 SEO Winners & Losers: A Detailed Analysis for News Publishers
Overview
The 2024 U.S. Presidential Election was an intense digital battleground for top news sites worldwide. NewzDash, recognized as the Best SEO Software Suite for three consecutive years in the U.S., U.K., and Europe, delivers the most comprehensive analysis of election-related trends. Over six months, NewzDash monitored over 5,000 emerging and top trending keywords, capturing real-time insights every 15 minutes. Our unique approach gives news publishers a competitive edge in News SEO, tracking trends and optimizing content for maximum visibility.
Table of Content - The analysis below covers the following
- Search Interest Over Time
- 30-Day Election Trend Summary
- Top Rankings on Election Day
- Top Rankings on the Day After
- "Election Results" Top Rankings
- Trump vs Harris Top Rankings
- Hour-by-Hour Top Rankings
- State-by-State Top Rankings
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Key Findings
- Search interest peaked 5x higher the day after Election Day compared to Election Day itself
- CNN emerged as the top performer in overall 30-day US Presidential Election coverage, capturing 6.31% search visibility, with the New York Times close behind at 6.11%. However, on Election Day and the day after, The Guardian led with 6.89% and 6.42% visibility, respectively. During the peak hours of search interest—1-2 a.m. EST on 11/6—the New York Times took the lead at 1 a.m. with 9% visibility, while NBC News led at 2 a.m., also with 9% visibility.
- The Guardian, Aljazeera and BBC were the top non-US news sites in the top 10 positions in order of Top Stories search Visibility.
- CNN dominated live coverage with 21.84% visibility share
- National outlets captured 78% of state-level election results searches
- Video content emerged as a critical format, appearing in 6% of election-related searches
- The battleground state coverage was dominated by national outlets, with local news showing strength in specific markets
- Critical Hours: Peak search activity occurred between 1-2 AM EST on November 6, coinciding with initial projections
- Publisher Performance Windows:
- CNN: Strongest in early morning hours (Election Day)
- NBC News: Dominated critical projection hours (11 PM - 7 AM)
- Traditional print media (NYTimes, Washington Post): Strong in analysis-focused periods
- Content Format Distribution
- Top Stories: Near 100% presence in election-related searches
- Video Content: 6% visibility rate, indicating growing importance
- Live Coverage: 4% of results featured LIVE badges
- Twitter Integration: Significant presence of social media content, particularly from key political figures
Local vs. National Balance
- National outlets: 78% of top state results
- Local outlets: 22% of top state results
- Strong local performers:
- Oregonlive.com: 28% visibility in Oregon
- IndyStar: 16% visibility in Indiana
- Local TV stations showing strength in midwest markets
Regional Strength
- Northeast: NYTimes dominated
- West Coast: Washington Post showed unexpected strength
- Midwest: Mix of national and strong local outlets
Overall Visibility Leaders
- CNN (6.31%)
- Strongest in breaking news
- Best average position (6.55)
- Dominated video content
- New York Times (6.11%)
- Highest keyword coverage (46.07%)
- Strong in analytical content
- Exceptional state-level results coverage
- The Guardian (5.79%)
- Strong international perspective
- Consistent performance across time periods
Methodology
NewzDash leverages advanced tracking methods, surpassing standard keyword tracking. By tapping into real-time coverage and trends, we detect all relevant trending keywords, dynamically capturing shifts in user interests. This election analysis covers keywords tracked from October 11 to November 8, 2024, with a focus on the peak election period. Our analysis includes emerging long-tail keywords, though our primary focus is on high-impact trends relevant to publishers.
Previous Analysis:
Search Visibility
Our main metric to determine top ranking news sites in Top Stories is Search Visibility. Search Visibility is a crucial SEO metric that represents the estimated percentage of clicks (traffic) a website receives from its rankings for a particular keyword or set of keywords. It is a measure of how visible your website is in search engine results pages (SERPs) for specific queries.
How NewzDash Calculates Search Visibility:
NewzDash's calculation of Search Visibility for SERP features like Top Stories involves several factors:
- Ranking Position: The higher you rank for a keyword, the more visible you are and the higher your potential for clicks.
- Estimated CTR: The CTR for each ranking position is estimated based on historical data and user behavior. Higher rankings typically yield higher CTRs.
- Ranking Duration: We measure rankings every 15 minutes to accurately capture the length of time a website appears in the Top Stories carousel.
- Number of Ranked URLs: The more URLs from a domain that rank for relevant keywords, the higher the total visibility.
Note: Search volume is not included in our calculations due to the difficulty of estimating it for all new and trending search terms.
Search Interest Over Time
Historically, the day following an election often draws more search interest than Election Day itself, and the 2024 U.S. Presidential Election was no exception. Google Trends data indicates that search interest on Election Day registered at 18 points, while interest soared to 100 points the day after, measured in Eastern Standard Time. This dramatic spike—nearly five times the Election Day interest—reflects the pivotal moments in the early hours of November 6, when the first winner projections were announced around 2 a.m. This peak highlights the importance of post-election coverage, as audiences turn to news sites for updates and final results, offering news publishers a prime opportunity to capture heightened search visibility.
30-Day Insights - 10/11- 11/8
Our analysis tracked over 5,000 trending election-related keywords to provide a comprehensive view of site performance across the 2024 U.S. Presidential Election period. This overview includes all emerging and top-trending keywords, while NewzDash allows news publishers to customize and focus on specific, relevant keywords for their unique visibility metrics.
Top Stories (News Box) Visibility
- CNN emerged as the leader in Top Stories visibility, outperforming competitors in Google Mobile Search with the highest share of traffic visibility.
- NYTimes ranked for a broader array of keywords but held a slightly lower average ranking position compared to CNN, impacting its total traffic share.
| Rank | Domain | Authority | Top Stories Visibility | Avg. Position | Keywords Share | Rankings | |
|---|---|---|---|---|---|---|---|
1 |
cnn.com |
100x |
6.31% | 6.55 | 43.36% | 4,371 | |
2 |
nytimes.com |
97x |
6.11% | 7.49 | 46.07% | 4,677 | |
3 |
theguardian.com |
92x |
5.79% | 7.55 | 39.89% | 4,267 | |
4 |
usatoday.com |
72x |
4.55% | 7.44 | 37.66% | 3,610 | |
5 |
aljazeera.com |
72x |
4.53% | 6.74 | 27.42% | 3,058 | |
6 |
nbcnews.com |
62x |
3.92% | 8.08 | 39.30% | 3,760 | |
7 |
bbc.com |
59x |
3.71% | 8.35 | 28.08% | 2,875 | |
8 |
washingtonpost.com |
57x |
3.61% | 8.28 | 38.69% | 3,336 | |
9 |
thehill.com |
51x |
3.25% | 7.56 | 36.34% | 3,496 | |
10 |
foxnews.com |
48x |
3.02% | 7.66 | 27.32% | 2,854 |
Full report: https://www.newzdash.com/campaigns/usa-elections
SERP Feature Frequency:
Understanding the dynamics of Search Engine Results Pages (SERPs) is essential for optimizing content visibility and engagement. Our dashboard offers detailed insights into the frequency of various SERP features appearing for keywords related to the 2024 Presidential Election. This data empowers SEO professionals and brands to strategically tailor content to target high-impact SERP features like Top Stories, Videos, People Also Ask (PAA) boxes, and Twitter Carousels. By focusing on these prominent features, you can boost your content’s reach and engagement, positioning your site as a primary source for election news and updates.
- Top Stories appeared nearly 100% of the time for all tracked election-related keywords, underscoring their dominance in search results.
- Video Results (including both carousel and short video formats) were the next most prominent feature, visible in 6% of searches. This highlights the growing importance of video optimization for real-time events.
- LIVE Red Badge Top Stories followed with a 4% visibility rate, marking critical moments where live updates drew heightened user attention.
At NESS (News & Editorial SEO Summit) 2024 event, we emphasized the value of optimizing for video in real-time search strategies. NewzDash reports now flag "LIVE" trending keywords, enabling publishers to easily identify high-impact, timely opportunities and integrate live templates for optimized visibility.
Red LIVE Badge - Search Visibility
- Top Performers in LIVE Visibility: CNN leads with the highest percentage of visibility for breaking news in SERPs, followed closely by NBC News and The New York Times.
- Ranking Breakdown:
- CNN holds the top spot with 21.84% visibility, appearing in a prominent average position (4.43) across 33 live articles.
- NBC News secures second place at 11.69%, with visibility across 72 live articles.
- The New York Times follows with a 10.21% share in live content visibility, averaging a 5.88 ranking position.
- Top 10 News Sites with LIVE Badge Visibility
- Sites like The Washington Post, USA Today, and Al Jazeera also maintain strong visibility, while CBS News, The Guardian, AP News, and Fox News complete the list, leveraging live articles for breaking news coverage.
| Rank | Domain |
"LIVE" Visibility
|
Live Articles | Avg. Position | |
|---|---|---|---|---|---|
1 |
cnn.com |
21.84 % |
33 | 4.43 | |
2 |
nbcnews.com |
11.69 % |
72 | 5.98 | |
3 |
nytimes.com |
10.21 % |
46 | 5.88 | |
4 |
washingtonpost.com |
9.63 % |
43 | 6.34 | |
5 |
usatoday.com |
8.73 % |
26 | 5.94 | |
6 |
aljazeera.com |
7.68 % |
39 | 5.83 | |
7 |
cbsnews.com |
3.85 % |
23 | 5.68 | |
8 |
theguardian.com |
3.52 % |
52 | 7.10 | |
9 |
apnews.com |
2.95 % |
7 | 6.22 | |
10 |
foxnews.com |
2.86 % |
22 | 5.81 |
Videos - Search Visibility
- Top Video Visibility Leaders: CNN leads in video search visibility, with YouTube channels following closely, particularly those associated with Kamala Harris, PBS NewsHour, and CBS News.
- Ranking Breakdown:
- CNN secures the top position with 5.87% visibility across 243 video results.
- YouTube Channels including those featuring Kamala Harris and PBS NewsHour rank prominently, capturing significant viewer attention.
- NBC News also performs well, holding a 2.13% visibility share.
- Top 10 Video Content Leaders
- Alongside CNN and NBC News, YouTube channels like MSNBC, ABC News, and CNN-News18 demonstrate strong video visibility, highlighting the importance of video content for engaging audiences during critical news events.
| Rank | Domain |
"Video" Visibility
|
Videos | |
|---|---|---|---|---|
1 |
cnn.com |
5.87 % |
243 | |
2 |
youtube.com
|
4.05 % |
189 | |
3 |
youtube.com
|
2.42 % |
185 | |
4 |
youtube.com
|
2.32 % |
232 | |
5 |
youtube.com
|
2.23 % |
109 | |
6 |
youtube.com
|
2.15 % |
142 | |
7 |
nbcnews.com
|
2.13 % |
170 | |
8 |
youtube.com
|
2.06 % |
213 | |
9 |
youtube.com
|
1.93 % |
137 | |
10 |
youtube.com
|
1.85 % |
152 |
X (Twitter) - Search Visibility
- Top Twitter Accounts for Search Visibility: Kamala Harris and Donald Trump dominate visibility within the Twitter Carousel, followed by high-profile accounts like Elon Musk and Bret Baier, underscoring their influence in real-time search engagement.
- Ranking Breakdown:
- Kamala Harris leads with 37.92% visibility across 391 featured tweets.
- Donald Trump holds a strong second place with 28.03% visibility in 184 tweets.
- Elon Musk and Bret Baier capture additional visibility, showcasing the power of influential voices.
- Top 10 Accounts in Twitter Visibility
- Notable figures like Joe Rogan, Michelle Obama, Joe Biden, and Tucker Carlson also make the list, highlighting the role of political and media personalities in shaping public discussion.
Election Day Top Rankings - 11/5/2024
Top Stories (News Box) - Search Visibility
| Rank | Domain | Authority | Top Stories Visibility | Avg. Position | Topic Coverage | Rankings | |
|---|---|---|---|---|---|---|---|
1 |
theguardian.com |
100x |
6.89% | 7.60 | 46.63% | 390 | |
2 |
cnn.com |
97x |
6.70% | 6.56 | 35.28% | 285 | |
3 |
nytimes.com |
80x |
5.50% | 8.32 | 39.88% | 344 | |
4 |
foxnews.com |
65x |
4.50% | 7.54 | 25.46% | 288 | |
5 |
usatoday.com |
59x |
4.10% | 9.20 | 41.72% | 339 | |
6 |
nbcnews.com |
58x |
3.99% | 8.42 | 31.90% | 287 | |
7 |
aljazeera.com |
57x |
3.93% | 10.18 | 29.45% | 256 | |
8 |
washingtonpost.com |
55x |
3.82% | 9.02 | 34.36% | 277 | |
9 |
forbes.com |
50x |
3.45% | 8.42 | 32.82% | 280 | |
10 |
cbsnews.com |
48x |
3.32% | 8.11 | 34.97% | 275 |
Red LIVE Badge
| Rank | Domain |
"LIVE" Visibility
|
Live Articles | Avg. Position | |
|---|---|---|---|---|---|
1 |
cnn.com |
22.14 % |
2 | 3.61 | |
2 |
nbcnews.com |
10.12 % |
17 | 6.61 | |
3 |
nytimes.com |
9.88 % |
6 | 6.04 | |
4 |
washingtonpost.com |
7.01 % |
7 | 5.97 | |
5 |
apnews.com |
6.65 % |
3 | 5.27 |
Video Visibility
| Rank | Domain |
"Video" Visibility
|
Videos | |
|---|---|---|---|---|
1 |
youtube.com
|
8.33 % |
25 | |
2 |
cnn.com |
7.87 % |
15 | |
3 |
youtube.com
|
5.60 % |
13 | |
4 |
youtube.com
|
4.49 % |
20 | |
5 |
youtube.com
|
4.09 % |
8 |
Day after Election Top Rankings - 11/6/2024
Top Stories Visibility
| Rank | Domain | Authority | Top Stories Visibility | Avg. Position | Topic Coverage | Rankings | |
|---|---|---|---|---|---|---|---|
1 |
theguardian.com |
100x |
6.42% | 7.85 | 40.07% | 245 | |
2 |
bbc.com |
97x |
6.26% | 9.07 | 42.05% | 257 | |
3 |
usatoday.com |
76x |
4.90% | 9.33 | 43.05% | 279 | |
4 |
cbsnews.com |
73x |
4.71% | 7.41 | 42.05% | 247 | |
5 |
cnn.com |
70x |
4.51% | 7.19 | 28.81% | 162 | |
6 |
nytimes.com |
66x |
4.25% | 9.06 | 37.09% | 207 | |
7 |
nbcnews.com |
65x |
4.18% | 9.52 | 37.09% | 242 | |
8 |
aljazeera.com |
59x |
3.77% | 8.88 | 29.47% | 178 | |
9 |
reuters.com |
54x |
3.46% | 9.18 | 34.11% | 204 | |
10 |
npr.org |
52x |
3.36% | 9.56 | 35.76% | 196 |
Red LIVE Badge - Search Visibility
| Rank | Domain |
"LIVE" Visibility
|
Live Articles | Avg. Position | |
|---|---|---|---|---|---|
1 |
nbcnews.com |
18.79 % |
24 | 5.74 | |
2 |
apnews.com |
14.38 % |
2 | 5.63 | |
3 |
nytimes.com |
12.46 % |
12 | 6.99 | |
4 |
cnn.com |
10.56 % |
3 | 6.06 | |
5 |
aljazeera.com |
7.19 % |
2 | 6.52 |
Video - Search Visibility
| Rank | Domain |
"Video" Visibility
|
Videos | |
|---|---|---|---|---|
1 |
nbcnews.com
|
5.41 % |
19 | |
2 |
youtube.com
|
4.35 % |
12 | |
3 |
youtube.com
|
4.01 % |
17 | |
4 |
youtube.com
|
3.73 % |
20 | |
5 |
youtube.com
|
2.77 % |
4 |
"Election Results" Keywords - 11/5-11/6
Focused on all emerging and trending keywords containing "election results" in the keyword.
| Rank | Domain | Authority | Visibility | Avg. Position | Topic Coverage | Rankings | |
|---|---|---|---|---|---|---|---|
1 |
nytimes.com |
100x |
10.77% | 6.96 | 68.59% | 926 | |
2 |
nbcnews.com |
91x |
9.78% | 5.97 | 58.97% | 823 | |
3 |
cnn.com |
56x |
6.08% | 4.47 | 41.67% | 412 | |
4 |
washingtonpost.com |
47x |
5.01% | 6.96 | 57.69% | 610 | |
5 |
cbsnews.com |
43x |
4.68% | 7.98 | 62.18% | 650 | |
6 |
usatoday.com |
23x |
2.49% | 9.47 | 37.18% | 413 | |
7 |
apnews.com |
21x |
2.27% | 8.10 | 30.13% | 265 | |
8 |
abcnews.go.com |
15x |
1.62% | 9.06 | 36.54% | 268 | |
9 |
theguardian.com |
15x |
1.57% | 9.98 | 29.49% | 249 | |
10 |
bbc.com |
13x |
1.45% | 10.27 | 22.44% | 176 |
Trump vs Harris Top Rankings - 11/5 & 11/6
the most visible sites in Top Stories in Google Mobile search from 11/5 to 11/6 for all trump and Harris keywords.
- CNN Is the top ranking site for all Trump keywords, while USA Today is the top ranking site for all Harris keywords.
- There was almost 2x Trump trending keywords vs Harris trending-keywords
| Trump | Harris | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1134 Trending Keywords | 425 Trending Keywords | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Hour-by-Hour Top Rankings - 11/5-11/6
Our hour-by-hour breakdown of search interest and top-ranking news sites from Election Day to the following morning shows a clear trend:
- Peak Search Interest: The highest search interest occurred on 11/6 around 1 a.m. and 2 a.m. EST, just after the first projections were announced.
- Top Performers by Hour:
- CNN maintained strong visibility throughout the early morning hours of 11/5, dominating hourly rankings with visibility as high as 14% at 1 p.m.
- NBC News captured the most critical hours from 11 p.m. on 11/5 through 7 a.m. on 11/6, aligning with peak search times and user interest.
- Other notable performers include The Guardian, NYTimes, APNews, and BBC, each securing visibility at key intervals during this high-traffic period.
State-by-State Top Rankings - 11/5-11/6
Our analysis of top-ranking sites for "state election results" across the U.S. reveals a strong presence of national news outlets, with local news sites representing only 22% of the top 5 results across all 50 states. Here are some key takeaways:
- Dominant National Outlets:
- NBC News and NYTimes secured top positions across many states, showcasing their authority and reach in election-related searches.
- Washington Post also ranked prominently, particularly in states like Virginia, California, and Washington.
- Key State-Specific Performers:
- Oregonlive.com led in Oregon, indicating strong local engagement.
- IndyStar.com achieved the top position in Indiana, reflecting the strength of regional coverage.
- Visibility Breakdown by State: - Some examples of top rankings include:
- Arizona: NBC News (22%), followed by NYTimes and Washington Post.
- Florida: NBC News leads (17%), with Washington Post and NYTimes closely following.
- Texas: NYTimes ranks first with 21%, followed by Washington Post and NBC News.
- Georgia: CBS News tops at 12%, followed by Yahoo and NBC News.
Top Sites in "State Election Results" Visibility
- NBC News:
- NBC News is the clear leader, frequently ranking #1 or among the top positions across many states, including Pennsylvania (24% visibility), Alaska (29%), and Connecticut (31%).
- NBC News' strong nationwide presence underscores its authority in search visibility for state election results, particularly for competitive states and states with high search interest.
- The New York Times:
- The New York Times holds significant visibility in many states, often competing closely with NBC News.
- Notable performances include #1 rankings in states like Alabama (24%), Idaho (25%), and New York (43%), where it outperformed other national outlets, especially for localized election queries.
- The Washington Post:
- The Washington Post also appears prominently, especially in states where it leads in search visibility or ranks in the top three.
- Key states for The Washington Post include Washington (27% visibility), Louisiana (22%), and Arkansas (21%), emphasizing its authority on state-focused political coverage.
- CBS News:
- CBS News appears prominently in a few states, such as Georgia, where it ranks #1 with 12% visibility, and Wisconsin, where it holds the #2 position.
- While not as dominant as NBC News, CBS News strategically ranks well in key states.
- Local News Outlets:
- Local news outlets show strong performance in a limited number of states, highlighting the value of local authority:
- azcentral.com in Arizona (#4 position),
- ADN.com in Alaska (#4),
- Oregonlive.com in Oregon (#1 with 28% visibility),
- IndyStar.com in Indiana (#1 with 16% visibility),
- DesMoinesRegister.com in Iowa (#3 with 16% visibility).
These local sites outperform national players in their respective regions, indicating their relevance and credibility in local search results. However, the overall presence of local news sites remains low, covering only about 22% of the top results across all states.
Unique Performers in Specific States:
Certain states showcase unique leaders, reflecting regional strengths:
- Oregonlive.com leads in Oregon with 28% visibility, the highest for a local outlet.
- IndyStar.com ranks #1 in Indiana, demonstrating the impact of state-focused media during elections.
- CTInsider.com and CTMirror.org also rank in Connecticut, emphasizing local focus for search visibility.
Overall Insights
- National News Dominance: NBC News, The New York Times, and The Washington Post dominate the rankings across most states, showing the national news outlets’ ability to capture election-related searches due to high authority and broad content coverage.
- Opportunities for Local Publishers: The limited presence of local news outlets in top search results highlights an opportunity for these sites to improve their SEO, specifically targeting state-specific election terms. Local publishers that optimize for local relevance and credibility could increase their visibility during major events.
- Importance of Timely and Localized Content: National outlets succeed due to the authority of their domains, but regional players can still compete effectively with focused, localized content strategies. Local publishers can increase search visibility by emphasizing real-time election updates, using local terms, and building content that addresses specific voter concerns in their areas.
This map highlights the influence of both national and select local outlets in delivering election results coverage, providing insights for publishers to optimize visibility in search results during high-interest events.
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| State | Rank | Top Domain | Visibility |
|---|---|---|---|
| arizona election results | # 1 | nbcnews.com | 22% |
| # 2 | nytimes.com | 19% | |
| # 3 | washingtonpost.com | 11% | |
| # 4 | azcentral.com | 4% | |
| # 5 | yahoo.com | 4% | |
| pennsylvania election results | # 1 | nbcnews.com | 24% |
| # 2 | nytimes.com | 14% | |
| # 3 | washingtonpost.com | 8% | |
| # 4 | cbsnews.com | 7% | |
| # 5 | yahoo.com | 4% | |
| georgia election results | # 1 | cbsnews.com | 12% |
| # 2 | yahoo.com | 11% | |
| # 3 | nbcnews.com | 8% | |
| # 4 | aljazeera.com | 7% | |
| # 5 | nytimes.com | 6% | |
| north carolina election results | # 1 | nbcnews.com | 15% |
| # 2 | cbsnews.com | 12% | |
| # 3 | washingtonpost.com | 8% | |
| # 4 | nytimes.com | 8% | |
| # 5 | cnbc.com | 6% | |
| alaska election results | # 1 | nbcnews.com | 29% |
| # 2 | nytimes.com | 15% | |
| # 3 | washingtonpost.com | 11% | |
| # 4 | adn.com | 8% | |
| # 5 | go.com | 5% | |
| nevada election results | # 1 | nytimes.com | 23% |
| # 2 | washingtonpost.com | 18% | |
| # 3 | nbcnews.com | 16% | |
| # 4 | thenevadaindependent.com | 7% | |
| # 5 | yahoo.com | 6% | |
| alabama election results | # 1 | nytimes.com | 24% |
| # 2 | nbcnews.com | 18% | |
| # 3 | al.com | 12% | |
| # 4 | wvtm13.com | 12% | |
| # 5 | washingtonpost.com | 9% | |
| arkansas election results | # 1 | washingtonpost.com | 21% |
| # 2 | nytimes.com | 17% | |
| # 3 | go.com | 11% | |
| # 4 | thv11.com | 10% | |
| # 5 | nbcnews.com | 8% | |
| california election results | # 1 | washingtonpost.com | 18% |
| # 2 | nbcnews.com | 17% | |
| # 3 | nytimes.com | 12% | |
| # 4 | calmatters.org | 11% | |
| # 5 | latimes.com | 7% | |
| colorado election results | # 1 | nbcnews.com | 21% |
| # 2 | nytimes.com | 17% | |
| # 3 | washingtonpost.com | 11% | |
| # 4 | cbsnews.com | 6% | |
| # 5 | denverpost.com | 6% | |
| connecticut election results | # 1 | nbcnews.com | 31% |
| # 2 | nytimes.com | 24% | |
| # 3 | washingtonpost.com | 11% | |
| # 4 | ctinsider.com | 9% | |
| # 5 | ctmirror.org | 6% | |
| delaware election results | # 1 | nytimes.com | 26% |
| # 2 | nbcnews.com | 16% | |
| # 3 | delawareonline.com | 12% | |
| # 4 | washingtonpost.com | 9% | |
| # 5 | nbcphiladelphia.com | 6% | |
| florida election results | # 1 | nbcnews.com | 17% |
| # 2 | washingtonpost.com | 16% | |
| # 3 | nytimes.com | 11% | |
| # 4 | cnn.com | 8% | |
| # 5 | go.com | 7% | |
| hawaii election results | # 1 | nbcnews.com | 19% |
| # 2 | washingtonpost.com | 15% | |
| # 3 | go.com | 13% | |
| # 4 | nytimes.com | 12% | |
| # 5 | mauinow.com | 7% | |
| idaho election results | # 1 | nytimes.com | 25% |
| # 2 | nbcnews.com | 15% | |
| # 3 | washingtonpost.com | 9% | |
| # 4 | idahocapitalsun.com | 9% | |
| # 5 | cnn.com | 7% | |
| illinois election results | # 1 | nbcnews.com | 20% |
| # 2 | fox32chicago.com | 12% | |
| # 3 | centralillinoisproud.com | 9% | |
| # 4 | nbcchicago.com | 8% | |
| # 5 | pjstar.com | 8% | |
| indiana election results | # 1 | indystar.com | 16% |
| # 2 | forbes.com | 12% | |
| # 3 | aljazeera.com | 11% | |
| # 4 | nbcnews.com | 9% | |
| # 5 | washingtonpost.com | 7% | |
| iowa election results | # 1 | nytimes.com | 20% |
| # 2 | nbcnews.com | 18% | |
| # 3 | desmoinesregister.com | 16% | |
| # 4 | washingtonpost.com | 16% | |
| # 5 | kcci.com | 5% | |
| kansas election results | # 1 | nbcnews.com | 16% |
| # 2 | cnn.com | 14% | |
| # 3 | kansascity.com | 9% | |
| # 4 | go.com | 6% | |
| # 5 | fox4kc.com | 6% | |
| kentucky election results | # 1 | nbcnews.com | 18% |
| # 2 | washingtonpost.com | 10% | |
| # 3 | nytimes.com | 9% | |
| # 4 | courier-journal.com | 9% | |
| # 5 | forbes.com | 8% | |
| louisiana election results | # 1 | washingtonpost.com | 22% |
| # 2 | nytimes.com | 22% | |
| # 3 | nbcnews.com | 18% | |
| # 4 | go.com | 8% | |
| # 5 | wdsu.com | 4% | |
| maine election results | # 1 | washingtonpost.com | 18% |
| # 2 | nytimes.com | 17% | |
| # 3 | nbcnews.com | 11% | |
| # 4 | go.com | 10% | |
| # 5 | wmtw.com | 8% | |
| maryland election results | # 1 | nytimes.com | 18% |
| # 2 | washingtonpost.com | 16% | |
| # 3 | nbcnews.com | 10% | |
| # 4 | wbaltv.com | 8% | |
| # 5 | wtop.com | 8% | |
| massachusetts election results | # 1 | nbcnews.com | 13% |
| # 2 | nytimes.com | 12% | |
| # 3 | wgbh.org | 11% | |
| # 4 | cbsnews.com | 8% | |
| # 5 | washingtonpost.com | 8% | |
| michigan election results | # 1 | nbcnews.com | 19% |
| # 2 | nytimes.com | 14% | |
| # 3 | cbsnews.com | 11% | |
| # 4 | washingtonpost.com | 9% | |
| # 5 | freep.com | 7% | |
| minnesota election results | # 1 | nbcnews.com | 17% |
| # 2 | fox9.com | 14% | |
| # 3 | cbsnews.com | 10% | |
| # 4 | go.com | 5% | |
| # 5 | startribune.com | 5% | |
| mississippi election results | # 1 | nytimes.com | 25% |
| # 2 | washingtonpost.com | 14% | |
| # 3 | clarionledger.com | 11% | |
| # 4 | nbcnews.com | 9% | |
| # 5 | wapt.com | 8% | |
| Missouri election results | # 1 | nbcnews.com | 15% |
| # 2 | nytimes.com | 13% | |
| # 3 | go.com | 9% | |
| # 4 | washingtonpost.com | 8% | |
| # 5 | kansascity.com | 8% | |
| montana election results | # 1 | nbcnews.com | 21% |
| # 2 | nytimes.com | 13% | |
| # 3 | washingtonpost.com | 12% | |
| # 4 | go.com | 9% | |
| # 5 | billingsgazette.com | 6% | |
| nebraska election results | # 1 | nbcnews.com | 16% |
| # 2 | nytimes.com | 15% | |
| # 3 | go.com | 10% | |
| # 4 | washingtonpost.com | 8% | |
| # 5 | usatoday.com | 7% | |
| new hampshire election results | # 1 | nbcnews.com | 17% |
| # 2 | nytimes.com | 15% | |
| # 3 | washingtonpost.com | 8% | |
| # 4 | cnn.com | 6% | |
| # 5 | yahoo.com | 5% | |
| new jersey election results | # 1 | nbcnews.com | 15% |
| # 2 | washingtonpost.com | 13% | |
| # 3 | nytimes.com | 12% | |
| # 4 | northjersey.com | 10% | |
| # 5 | mycentraljersey.com | 9% | |
| new mexico election results | # 1 | nytimes.com | 24% |
| # 2 | nbcnews.com | 13% | |
| # 3 | washingtonpost.com | 13% | |
| # 4 | go.com | 8% | |
| # 5 | thehill.com | 6% | |
| new york election results | # 1 | nytimes.com | 43% |
| # 2 | cbsnews.com | 13% | |
| # 3 | washingtonpost.com | 10% | |
| # 4 | nbcnews.com | 6% | |
| # 5 | fox5ny.com | 5% | |
| north dakota election results | # 1 | nytimes.com | 23% |
| # 2 | nbcnews.com | 20% | |
| # 3 | washingtonpost.com | 13% | |
| # 4 | go.com | 8% | |
| # 5 | northdakotamonitor.com | 3% | |
| ohio election results | # 1 | washingtonpost.com | 15% |
| # 2 | cincinnati.com | 10% | |
| # 3 | nytimes.com | 10% | |
| # 4 | nbcnews.com | 10% | |
| # 5 | 10tv.com | 8% | |
| oklahoma election results | # 1 | nbcnews.com | 21% |
| # 2 | koco.com | 15% | |
| # 3 | kfor.com | 13% | |
| # 4 | oklahoman.com | 12% | |
| # 5 | go.com | 7% | |
| oregon election results | # 1 | oregonlive.com | 28% |
| # 2 | nbcnews.com | 15% | |
| # 3 | nytimes.com | 10% | |
| # 4 | washingtonpost.com | 9% | |
| # 5 | go.com | 7% | |
| rhode island election results | # 1 | nytimes.com | 22% |
| # 2 | washingtonpost.com | 21% | |
| # 3 | nbcnews.com | 17% | |
| # 4 | providencejournal.com | 13% | |
| # 5 | rhodeislandcurrent.com | 5% | |
| south carolina election results | # 1 | nytimes.com | 23% |
| # 2 | nbcnews.com | 20% | |
| # 3 | washingtonpost.com | 16% | |
| # 4 | pbs.org | 4% | |
| # 5 | cnn.com | 4% | |
| south dakota election results | # 1 | nytimes.com | 25% |
| # 2 | nbcnews.com | 15% | |
| # 3 | washingtonpost.com | 10% | |
| # 4 | southdakotasearchlight.com | 9% | |
| # 5 | go.com | 8% | |
| tennessee election results | # 1 | nbcnews.com | 21% |
| # 2 | tennessean.com | 14% | |
| # 3 | wkrn.com | 8% | |
| # 4 | go.com | 8% | |
| # 5 | washingtonpost.com | 7% | |
| texas election results | # 1 | nytimes.com | 21% |
| # 2 | washingtonpost.com | 13% | |
| # 3 | nbcnews.com | 11% | |
| # 4 | fox4news.com | 10% | |
| # 5 | go.com | 8% | |
| utah election results | # 1 | nytimes.com | 23% |
| # 2 | nbcnews.com | 21% | |
| # 3 | washingtonpost.com | 15% | |
| # 4 | go.com | 8% | |
| # 5 | ksl.com | 4% | |
| vermont election results | # 1 | nbcnews.com | 17% |
| # 2 | washingtonpost.com | 12% | |
| # 3 | burlingtonfreepress.com | 10% | |
| # 4 | vermontpublic.org | 10% | |
| # 5 | nytimes.com | 9% | |
| virginia election results | # 1 | washingtonpost.com | 18% |
| # 2 | nbcnews.com | 16% | |
| # 3 | nytimes.com | 12% | |
| # 4 | yahoo.com | 9% | |
| # 5 | wtop.com | 6% | |
| washington election results | # 1 | washingtonpost.com | 27% |
| # 2 | nbcnews.com | 19% | |
| # 3 | nytimes.com | 14% | |
| # 4 | seattletimes.com | 12% | |
| # 5 | king5.com | 5% | |
| west virginia election results | # 1 | nbcnews.com | 22% |
| # 2 | nytimes.com | 17% | |
| # 3 | washingtonpost.com | 11% | |
| # 4 | go.com | 8% | |
| # 5 | westvirginiawatch.com | 6% | |
| wisconsin election results | # 1 | nbcnews.com | 27% |
| # 2 | cbsnews.com | 9% | |
| # 3 | washingtonpost.com | 8% | |
| # 4 | nytimes.com | 7% | |
| # 5 | apnews.com | 6% | |
| wyoming election results | # 1 | washingtonpost.com | 17% |
| # 2 | go.com | 16% | |
| # 3 | nbcnews.com | 15% | |
| # 4 | nytimes.com | 12% | |
| # 5 | oilcity.news | 6% |
The 2024 election coverage showed the continued evolution of digital news consumption, with clear winners emerging in specific niches. Success required a combination of technical excellence, content diversity, and speed-to-market capabilities. The data suggests future elections will require even greater investment in real-time coverage capabilities and multi-platform presence.
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